Do You Do Any Speaking to Industry Groups or Associations?

If not, you should. Speaking to groups of people in your target market is a great way to showcase your expertise and get more business. It’s also a great way to build your mailing list. Building your list should be a top goal of all your marketing efforts. Once people are on your list you will be able to get in front of them again and again, while providing them with value and useful information on your topic.

Read on for tips on how to easily collect your prospects' contact information!

Is there something in particular you would like me to address in the newsletter? Email me at Barbara@Raimaker-Strategies.com.

BUILD YOUR MAILING LIST THROUGH SPEAKING

Speaking is one of the most effective ways for potential clients to experience you. When you speak, you are seen as a knowledgeable expert who can help them solve their problems and achieve a specific result or benefit.

Because the people who hear you speak may not yet need your services, having them sign up to receive your newsletter or ezine allows you to build a relationship with them. Over time, your subscribers may become clients or referrers of clients!

Here are a few tips on how to easily build your mailing list while speaking:

Have a Signup Sheet.
Place a clipboard with your newsletter sign up sheet by the registration table so people can sign up as they enter the room. Then, during your presentation, mention your great newsletter and what it will do to help them with their needs, and circulate the clipboard during your presentation to gather additional names and contact info.

Place a catchy headline at the top of the sign up sheet and a short description of your newsletter/ezine. You’ll be amazed at how many people will sign up as the sheet is passed from person to person.

Presentation Follow Up.
Another way to get audience members’ contact info is to offer to send additional material on point with the presentation to those who are interested. They simply need to give you their cards and you will send them the report, article, or whatever. Casually add that they will also receive a complimentary subscription to your newsletter.

Have a Drawing.
During or after your presentation, have a complimentary drawing. You could give away a book you authored or an audio CD product you created that is related to the subject upon which you are speaking. Or, if you don’t have a product to give away, you could draw for a bottle of wine or basket of goodies or dinner for two. People will usually be delighted to put their business card in a basket if there is a chance to win something.

Be sure to mention to the audience that putting their business cards in the bowl will not only allow them to participate in the drawing, it will enable them to receive a subscription to your complimentary newsletter. The newsletter that provides useful information regarding investing in the stock market, or keeps them abreast of constant changes in employment law, or whatever it is that your newsletter does!

Remember, people you meet in person will be your MOST valuable subscribers, because they've already met you. And we're all more likely to buy from others whom we know, like, and trust.

The Proven Step-by-Step Practice Building System for Lawyers.

Do you want to really EXPLODE your business development efforts? I mean, really take your practice to new heights? If so, then my Making Rain Out of Mist program can help!

To find out more about this step-by-step, comprehensive practice building system, please visit my web site at www.rainmaker-strategies.com (click on the products
link). Or send me an email at Barbara@Rainmaker-Strategies.com.

Booklet Information. To purchase your copy of my booklet, Business Development: 97 Quick & Easy Tips For Lawyers, go to my web site at www.rainmaker-strategies.com or send me an email at Barbara@Rainmaker-Strategies.com and I’ll be happy to process your order. Cost is $5.00 for a single copy (plus tax where applicable and shipping).

Barbara Nichols Mencer
Rainmaker Strategies
Barbara@Rainmaker-Strategies.com
www.rainmaker-strategies.com

If you’ve enjoyed this article and learned a valuable business-building tip, please feel free to forward this newsletter to your friends and colleagues.

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