Some of you know that I have a passion for fitness.
When not working, I can often be found working out at
the gym. What fewer people know is that I will be competing
in my first ever figure competition in September. I’m
so excited! I’ve been working with a fantastic
trainer who specializes in working with figure competitors
(talk about a niche market!) and am working really hard
- eating clean, doing lots of cardio and lifting those
weights. For those of you unfamiliar with the sport,
figure competing is similar to bodybuilding, without
the steroids, and with a softer, more feminine result.
Working toward a goal like a figure competition takes
lots of dedication and discipline. Not unlike marketing.
:o) Those who are successful at marketing spend time
everyday doing some type of marketing activity. Read
on for this month’s article on marketing activities
that you can incorporate into your weekly schedule.
A MARKETING CHECKLIST
The vast majority of your marketing time, a good 80%,
should be spent on active marketing strategies, such
as building relationships. Here are some activities
to assist in that regard:
The remaining 20% of your marketing time should be
spent on gaining visibility and building your reputation.
Try these activities on for size:
Speaking Engagements.
July 11 – Financial Executives Networking Group
“Building Relationships That Bring Business”
July 13 – Private Firm
“Building Relationships That Bring Business”
July 19 – Private Company
“The Value of Volunteering”
July 26 – Private Firm
“Six Steps to Making it Rain”
Assessments. Assessments can be powerful
tools for individuals and organizations alike to reach
their true potential. Rainmaker Strategies offers the
following assessments:
DiSC Personality Profile - The DiSC
Assessment indicates one’s personal communication
and behavioral style. It identifies strengths and challenges
and makes clear recommendations for increasing overall
effectiveness and ability to communicate with others.
Time Mastery - The Time Mastery Profile
provides an assessment of one’s current time management
effectiveness and clearly pinpoints the specific actions
that will most profoundly impact productivity and effectiveness.
360 Feedback – 360 Feedback
is a method and a tool that provides each employee the
opportunity to receive performance feedback from his
or her supervisor, peers, direct reports, and customers
in addition to the employee’s self assessment.
A development plan can be created from the results,
allowing the participant a clear path to leverage strengths
and develop areas of opportunity.
Contact me at Barbara@Rainmaker-Strategies.com
to find Out whether assessments are right for you and
your business.
Making Rain Out of Mist Program.
Lawyers, are you happy with the results you’ve
been getting from your business development efforts
thus far this year? Perhaps you’re not quite sure
what to do or how to create a system for your marketing
so that you’re maximizing the precious time you’re
spending on developing business.
If this sounds like you, I can help. I created a practice
building program that walks you through the steps to
build the practice of your dreams.
Consisting of a comprehensive workbook and four audio
CD’s, Making Rain Out of Mist is designed
to help you clearly identify the vision of your perfect
practice, including the type of clients with which you
wish to work and in what area of law. The program then
helps you determine the best marketing strategies to
make that vision a reality, and helps you master the
subtleties of converting a prospect into a paying client
without coming off like a salesperson.
Want to know more? Please contact me directly at Barbara@Rainmaker-Strategies.com
or go to my web site at www.rainmaker-strategies.com
and click on the Products link.
Booklet Information. To purchase your
copy of my booklet, Business Development: 97 Quick &
Easy Tips For Lawyers, go to my web site at
www.rainmaker-strategies.com
or send me an email at Barbara@Rainmaker-Strategies.com
and I’ll be happy to process your order. Cost
is $5.00
for a single copy (plus tax where applicable and shipping).
Barbara Nichols Mencer
Rainmaker Strategies
Barbara@Rainmaker-Strategies.com
www.rainmaker-strategies.com
If you’ve enjoyed this article and learned a
valuable business-building tip, please feel free to
forward this newsletter to your friends and colleagues.
Copyright 2006. All Rights Reserved. Reproduction in
whole or in part without permission is prohibited.
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