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Building
and Maintaining Client Relationships. Existing clients are very
valuable to your organization. This segment explores analyzing your
top clients' businesses and building deeper relationships using
the Key Client Action Plan.
Effective
Interaction Skills. Studies show only 7% of one's message comes
from the actual words spoken; 38% is voice tone, inflection and
timing. Your body language and other non-verbal communication determine
the rest. This segment provides insight on how to interact effectively
with clients and others by developing key communication skills,
including active listening and effective voice modulation.
Cross-Selling
Existing Clients. Firms with multiple practice areas or divisions
often fail to leverage client relationships to their optimum potential.
This segment discusses techniques for improving the cross-selling
process.
Leaders as
Coaches. Today's leaders need more than business and technical
skills to manage effectively. It is just as important to be able
to build and sustain relationships with fellow managers and team
members. This interactive workshop explores the skills necessary
to provide the foundation for open communication, cooperation and
collaboration within and across teams and departments.
Identify
Target Clients/Niche. Do not try to be all things to all people.
It is more effective to identify a target clientele and direct in-depth
business development efforts toward that market. This segment explores
ways to find one's niche and target market and then concentrate
one's efforts using the three most effective marketing tactics.
Marketing/Business
Development Plans. Individual marketing plans should complement
and implement the overall company plan. This workshop provides a
template and guidelines to create an individual one-year plan.
The Value
of Volunteering. Getting involved in charitable, civic, trade
and professional organizations can be a great way to develop relationships
that can lead to business. This segment looks at how to make the
most of your volunteer efforts.
Public/Media
Relations. The goal of any media or public relations program
is to get positive exposure and visibility. This segment covers
how to build relationships with reporters, as well as the basic
dos and don'ts of creating and disseminating a press release.
Getting Work
from Referral Sources. There are two basic kinds of referrals
- unprompted and prompted. This segment explores both and addresses
how to generate referrals from existing clients as well as other
professionals.
Preparing
for the First Meeting. Avoid random acts of lunch! This segment
shows the importance of preparing for that critical first meeting
with a prospective client and covers the type of preparation that
should be done.
Self-Introduction.
Many professionals are unable to articulate what it is they do in
a clear and compelling manner. This interactive workshop assists
participants to create a strong and impactful self-introduction.
Networking
and Follow-up. Knowing how to enter and exit a conversation
gracefully at networking events is both a skill and an art. Learn
how to "work a room," how to qualify prospects, and what
to do with all those business cards you collect.
Power
Networking for Salespeople: Operating under the Power Networking
concept, this workshop includes practical advice on how to get your
voice and email messages returned, how to form a relationship with
a gatekeeper, how to handle objections, and how to stay focused
and keep the faith over the long haul.
Dress
for Success: First impressions are formed largely from
our appearance. This segment covers what one needs to know in order
to project a professional image to clients and prospective clients.
Topics covered include business formal and business casual dress,
accessories such as shoes, jewelry, makeup, and handbags/luggage,
and grooming, hairstyles and color nuances
Selling
the Value of You: A personal brand is the perception people
form of you from the moment they lay eyes on you. You have the power
to influence people to see you exactly the way you want. Participants
in this module learn to create their personal brand by defining
their strengths, values, goals and personality, and presenting these
points in a compelling manner.
Training
programs are offered separately or can be bundled with individual
or group coaching services.
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