When it comes to your marketing, I have two words for you:
It’s natural to think we have to do this all ourselves. After all, it’s OUR business. Why should anyone else be interested in helping us promote ourselves?
Because there’s something in it for them too!
That’s what honest commerce is all about, creating that win-win.
It’s just that in the case of your marketing, it isn’t a case of the professional service provider wins and the client wins … it’s you win and your strategic partner wins.
And since you’re providing a stellar service, your client wins too. Yea! Win-win-win.
There are four variations on theme here when it comes to how this partnering can work.