What moves people to action?
What is it that flips the switch, making someone go from merely considering an idea … even thinking it’s a good idea … to getting behind it and acting on it?
There’s a formula. It isn’t new. Aristotle came up with it 2,500 years ago.
It involves 3 kinds of “appeals.” He labeled them credos, logos, and pathos.
In plain English, what wins people over is a thoughtful combination of the following.
They trust you.
What you say makes logical sense and the evidence you present is compelling.
What you say or do speaks to people’s emotions. It has the power to move, touch, and inspire.
Why am I talking about this? Read More