Rainmaker Strategies provides marketing consulting services to law firms, accountancies and other professional services firms. If you are looking for strategic marketing that works, click here to schedule a complimentary consultation.
Areas we consult include:
Corporate Identity Programs
Creating a corporate identity program begins with conducting assessment exercises to assist in defining the firm’s image. Following this process, we work with the firm and a professional design consultant to design, develop, facilitate and deliver specifications for all external and internal communications that consistently support and reinforce the firm’s image. We specialize in firm name changes and the rebranding that goes with such an initiative.
Strategic Marketing Plans
We assist in developing marketing plans for the firm, practice/industry groups and individual professionals. This process includes analyzing the competitive, environmental and firm situations; developing goals and strategies; and developing plans to implement those strategies. Follow-on coaching helps ensure the stated goals are realized.
Web Site Development & Social Media
Working with the firm and a web designer, we assist in the design and development of a web site that is consistent with the firm’s image. This includes assessment of the firm’s goals for the site and development of the appropriate approach, features and functionality. Our social media consulting emphasizes LinkedIn for individuals and the firm. It includes hands-on training to create profile pages that utilize LinkedIn best practices and learning to maximize LinkedIn for business development purposes.
We work with firms to develop programs to measure and monitor client satisfaction and to respond to client concerns and expectations. These programs may include annual in-person client audits, as well as written and telephone surveys to be conducted periodically or at the conclusion of each matter.